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Optimizing the frontier performance curve

Tokenmaxxing has been the story of the last few months, but token efficiency is the next big focus across the industry. How do we get the best possible performance per token invested, and the best real customer outcome per dollar invested?

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Discover and build with the latest MAI models

WPP

Image 2.5 Pro is a strong leap forward for GenMedia tools

Beyond the impressive image quality, its ability to render text with this kind of accuracy is a real breakthrough. It also understands natural language edits, so creative iteration becomes faster and far more intuitive. Microsoft has firmly established itself among the leaders in generative AI.


Rob Reilly Global Chief Creative Officer, WPP
Land O'Lakes

Stronger Models, Smarter Performance

[Custom models] made a strong MAI model even stronger. It delivers meaningful improvements in grounded outputs and style compliance, with superior token efficiency for production deployment.

Nathaniel Kreofsky Product Development Scientist
Shutterstock

That level of reliability is what ultimately matters

MAI Image 2 Efficient shows strong progress in prompt fidelity and creative usability across a range of workflows. In our evaluation work, we look closely at how well models translate intent into consistent, production-ready outputs, and this model is trending in the right direction. That level of reliability is what ultimately matters when teams move from experimentation into real-world use.

Vanessa Salvo Principal Product Manager, Shutterstock
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The best AI fits into the way teams already work

MAI brings advanced intelligence to the Microsoft platforms your organization relies on every day. All with the security, responsibility, and breadth of offerings you expect from Microsoft.

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At MAI, we’re building the world’s most capable AI systems, with humanity at the center of every decision

We’re a lean, talent-dense team of explorers, researchers, and full-stack engineers. We move fast, sweat the details, and operate at frontier scale with a roadmap to build the world’s most powerful AI models. Most importantly, we’re united by the belief that doing this right is the only way to do it at all.

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